About Us

We are Vlour (pronouced Va-lour). We believe that fine jewelry is more than just a sparkle on our body, it's a reflection of the magic that lives within each one of us. Founded in Toronto, Canada - our brand is built from the simple truth that modern jewelry should be accessible to everyone to empower, brighten and celebrate moments that moment.

Our designs are handcrafted to perfection - from the very first design sketch to the finishing polish, each piece is crafted with intention. Bringing timeless elegance with modern edge so you can wear it your way, all day. 

Our Philosophy

We've partnered with makers who share our values - skilled artisans who respect craft, precision, and integrity. From ethically sourced gemstones to responsibly mined metals, every element is chosen with longevity in mind. Because you deserve pieces that live with you, not just in your jewelry box. 

Styles evolve, but great quality stands the test of time. Our seamless collections are designed in house with creativity and durability at it's core - enough to layer, stand alone and adapt with you as your story unfolds.

Our Vision For Tomorrow

Jewelry has been among mankind for generations and has been reserved for life's biggest moments. As we grow we're committed to amplying positive impact: minimizing waste, supporting artisans, and creating jewelry that reflects positively to people and the planet.